Transforming Data Management
at System1 Group with Dataedo

Introduction

System1 Group, a pioneer in the digital advertising industry, is known for its unique approach to marketing research. They’ve built a reputation on leveraging the power of emotions to predict marketing outcomes and help brands grow. Their work involves running surveys, testing advertisements, and building a comprehensive platform that rates their customers’ ads.

Data analysis is essential to their success. Reporting, tracking key performance indicators, and checking performance against service level agreements are activities that keep System1 Group’s business running smoothly.

Excel is the main software they use to manage information, but the flipside to that is the potential to create multiple versions of the same data, which can lead to reporting discrepancies. Managing data definitions in Excel is also a challenge.

On top of this, data exported from their finance platform, Microsoft Dynamics 365, requires significant cleaning and indexing. Getting data into the platform can be a chore too.

System1 Group knew they needed a tool that could help them standardize definitions, maintain consistency across reports, organize their data, and make it more manageable. Something that could facilitate collaboration and make it easier for others to understand and use the data.

Discovering Dataedo

System1 Group found 3 potential candidates in their search for a solution. Their evaluation looked something like Goldilocks’ experience in the bears’ cabin - one app didn’t have the right features, and the other was too expensive. Dataedo was the one that was just right.

Another reason System1 Group chose Dataedo was its flexibility. Unlike the other tools they evaluated, Dataedo allowed them to have their own SQL database in the back-end. This feature made it easier for them to make mass changes, a big advantage in their data-intensive operations.

What stood out during this initial contact was Dataedo’s customer-centric approach. With business operations taking priority, System1 Group didn’t have as much time to evaluate the data catalog as they would’ve liked. Dataedo’s response? Extend the free trial period so that System1 Group could be sure it was the right tool for them.

Usage Experience

As System1 Group began to use Dataedo, they found the onboarding process to be relatively easy. Dataedo provided complete support, assisting them in tasks such as downloading and installing packages, and linking the software to their database.

While some of the setup tasks required System1 Group’s IT team to get involved, the guidance from Dataedo helped make the process clear.

System1 Group found Dataedo’s user interface intuitive and easy to navigate. Loading data from Excel and bulk upload were straightforward. And having access to their own database made it painless to set up data domains and the business glossary.

Dataedo was also responsive to System1 Group’s requests for enhanced functionality, especially when it came to automatic generation of data lineages, highlighting the company’s commitment to continuous development.

Overall impressions

System1 Group is happy with the initial results of using Dataedo. Of course, they won’t experience bigger benefits until it’s rolled out on a larger scale. That being said, they find the data documentation tool to be a promising solution that can help them achieve their data management goals.

With it, they expect to create streamlined processes where all their data is mapped, defined, and maintained by designated owners and stewards. All of this will lead to saving time and enhancing business efficiency.

System1 Group rates the support from Dataedo a perfect 10 out of 10. Dataedo’s proactive approach, offering webinars and other resources, provides confidence for the future journey with the tool. System1 Group feels secure in the knowledge that when they need support for something, it’ll be there.