When you want to start measuring or analyzing something, quite often you have no idea what kinds of results to expect. Often, you take whatever comes out of your SQL (or BI report) as truth. "OK, so our performance did grow 20000% last month..." (OK, maybe not that extreme). But how can you be sure? There are so many things that could've gone wrong - the quality of data, incorrect assumptions, error in a query... Even such trivial as missing up asc and desc. Be cautious!
Did you ever see different reports or charts showing same metric (or called the same) that showed completely different values or even trends? I did, quite often. Why is that so? Well, there are many reasons but let me narrow it down to 2:
Lack of common understanding of business concepts - you can solve it with a Business Glossary, a common vocabulary with precise definitions,
Lack of understanding of data and its logic (calculations, relationships, etc.) - and you can solve it with a Data Dictionary.
You can build both artifacts in one catalog and share in one UI - using Dataedo.