So you have all the data points. Can you link them together to create a story? Often not without additional contextual information - sometimes called metadata.
The value of the message (data) may depend a lot on the information of where does the message come from (metadata).
We are consuming a lot of metadata daily. Data too.
Data has a profile picture, too.
Can you speak data?
Table names matter.
Business users don't always have to take a back seat to IT when it comes to data.
Build data literacy and democratization in your organization with Data Catalog and data documentation.
Packaged applications have their own names for entities and attributes that may differ from the ones used in your organization. This may pose a challenge with reporting.
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