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Data is becoming an asset. An asset that should be managed, just as any other key asset – customers, employees, equipment or materials. It even got its own place in the C-suite – in the role of Chief Data Officer (CDO). The role begun in 2002 at Capital One, and has been becoming more popular ever since (according to Gartner – there were 15 CDOs in 2010, 400 in 2014 and 4,000 in 2017). But for many, it’s still unclear what it actually is.

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