Data Analysis vs Data Profiling

Data Analysis vs Data Profiling

There are (at least) two types of analysis of your data you can (and should) perform. They differ in the purpose of the analysis:

  • Data Analysis - you analyze data in order to learn something about the processes they represent, i.e. usually your business.
  • Data Profiling - you analyze data in order to learn about the data itself - its fitness, quality, scope, etc.

Data profiling should preceed data analysis so that you make sure you can trust the data.